Youth Fund, ICPAK sign deal to benefit young accountants
benefit the Kenyan public and in particular the Youth. Under the MOU ICPAK will seek recognition of Kenyan
accountants in other countries while the Youth Fund will work with accredited employment agencies to place the accountants. The employment agencies will source job opportunities abroad. The Fund will provide pre-departure training, documentation and migration loans to the youth who obtain jobs abroad. The two organizations will also partner in providing financial management training to the youth, establishing a database of young accountants and in mentorship. “The first milestone of the MOU will be to hold a joint visit to Rwanda” said Mr. Umuro Wario, the Fund’s Chief Executive Officer. ICPAK Chairman Mr. Michael Itote said that Rwanda has been identified as one of the countries with employment opportunities for our youth as well as accountants. Others present during the signing ceremony included ICPAK CEO Ms Caroline Kigen, several board members and Mr. Henry Mwenda, the Fund’s Lending and Investment Manager.
http://www.youthfund.go.ke/index.php/component/content/article/48-yedffrontpage/61-youth-fund-icpak-sign-mou.html
Reach A Successful Small Business
- Think like an entrepreneur, to set your mindset and understand what an entrepreneur should do
- What kind of entrepreneur are you? A question to review your own self perception about entrepreneur and think what kind of successfully entrepreneur you want to achieve appropriate with your character and ability. Also, this point will build a focus direction to achieve your vision
- Start thinking about money. Yes, you have to answer about this question, how important is money for you? What will you do with your money? Through those questions, you can review and get summary about money for your life then it will create your plan to get it
- Start planning. This is a plan that you have to think and created for short term and long term period of your life. Make a plan through according to your vision and plan some mission to make it real
- Predicting your success. You have to draw about success on your next time period. A success vision and target for a year forward, 3 years, 5 or 10 years later
- Polishing your plan, Nothing is perfect including life’s plan. But to be success you have to make your plan review and update related to business circumstances
Create A Great First Impression
1. There’s no second chance
Principally, you have to think that first impression is the starting key to build relationship. Think that will there’s no second impression . Don’t give bad impression at first because it will eliminate your relation interest to get a meeting with you next time
2. Sturdily Shaking hands
Shaking among relations or business partners is a must. Sturdily shaking hands will built a trust from them to you. Don’t forget to this simply point
3. Come on time
Almost everyone know about this rule. Don’t make appointment if you worried about your personal schedule. Just On time, on time… and on time
4. Fashionable
Build some neat and clean impression. Show your respect by wear appropriate dress or fashion
5. Be Your self
Let your act seem natural. Avoid pretended action. The best thing in this point is how you can show and known as originally you are.
6. Speak with honestly and structured
Honest build a trust, while speaking with good structure will build good communication. Keep your altitude for being honest and train your speaking skill to actualize this point
7. Positive thinking and keep smile
Positive thinking will build optimism, credibility and professionalism. And the last, don’t forget to ‘smile’
Powerful Tips, Achieve a Sales Goal by Simplify Your Words
According to his book, Ponijan Law, the author of Talk To Your Customer This Way, mentioned on second point tips to win the customer by Simplify Your Words. The point is about how we can talk with customer with words or sentences that easy to understood and make them satisfy with our explanation.
Talk with customer, we have to understand first about what is the substantial point we want to convey. Ensure that the point deliver to customers very well and they listen your substantial part without any confusion. Don’t talk too long and rambling, people can’t take the substantial content of conversation
2. Words Structure
Words selection to construct your sentence is better use general term or commons. Using technical term sometimes very impressed but some people do not understand what is the meaning. Just choose a simple words with a simply structure speaking sentence, people will have no difficulty to understand
3. Know Your Customer
The target to win the customer is how we can achieve our sales goal trough brilliant sales communication. Know who is your customers and their character, socioeconomic level, education, typology and their physiology will help you start and build appropriate communication style.
Zain to undergo transformation, adopt new brand name
Zain Kenya will adopt the new brand name ‘Airtel’, on Monday next week, The Standard has learnt.
"It is confirmed that the re-branding exercise is set for November 22," sources familiar with the exercise said.
Zain’s transformation will see the second largest telecom in the country change its brand name for the fourth time since it started operating in Kenya. The operator entered in Kenya as KenCell, changed to Celtel, then to Zain and now will change again to Airtel.
Data services
"Bharti Airtel will formally launch its brand in African in just over a week, and our major focus will be on third generation mobile and data services in the continent," Bharti Airtel Chief Executive and Joint Managing Director, Manoj Kohli, said in Ghana on Friday where he announced its July-September financial results.
"I feel that after two quarters of restructuring of these areas, we should be able to achieve much healthier share of business. Already, we are seeing higher incremental customer addition," he added.
The new look of the brand is expected to incorporate the word Airtel.
‘Red’ is expected to be the dominant colour in the brand, which will be splashed all across India, Africa, Sri Lanka, Bangladesh, and Seychelles.
The change in the brand follows the acquisition of Zain’s operations in Africa by India’s Bharti Airtel in June this year in a $10.7 billion deal.
Sunil Bharti Mittal, who doubles as chairman and founder, largely owns it.
It is expected the company will set up its African headquarters in Nairobi, with Jayant Khosla, formerly of Essar, heading operations in English-speaking African countries.
EABC alarmed by rising business barriers in the region
Members of the East African Business Council (EABC) have raised concern over many barriers frustrating trade in the region.
The entrepreneurs singled out some of the issues as arbitrary suspension of commodity exports, continuous application of illegal fees and lack of coordination among border clearing authorities. EABC said in a statement that export bans instituted by agriculture ministries of Tanzania and Kenya have, for instance, denied producers in the region access to markets that would otherwise guarantee them higher returns. The Executive Director, Agatha Nderitu said the organisation has written to all Government institutions and agencies concerned requesting them to abolish or suspend the reported barriers.
"We want to encourage all businesses to continue reporting such trade barriers," she said in the statement issued last week by the regional umbrella organisation of the private sector.
In Tanzania, Nderitu pointed out that foreign-registered vehicles involved in transporting cargo still pay $500 to Tanzania Revenue Authority on each entry on top of annual fees of $600.
Tedious clearanceIn Burundi, she added, goods are still made to undergo tedious clearance procedures from numerous agencies, which include immigration, security, anti-corruption and customs department among others. In Rwanda, the EABC statement explained, Rwanda Revenue Authority does not recognise EAC certificate of origin particularly on goods originating from Uganda for electro-welded black tubes.
According to Nderitu, Uganda Revenue Authority and Uganda National Bureau of Standards continue to issue different requirements regarding standards on Pre-Export Verification of Conformity.
New Kenyan Organisation to help ICT Entrepreneurs
"It will serve as an online clearing house bringing together entrepreneurs, interns, mentors, investors, incubators and other partners in order to create wealth and generate jobs for Kenyans," Peter Kamacia, c4IDEA.com founder and chief executive officer, said last week.
"Such networks are a critical ingredient for the early success of the Government’s economic recovery strategy."The emergence of the technology business development centre reflects the increasing presence in Kenya of the ICT business, which is one of the fastest growing sectors in the economy propelled by mobile telephony and the Internet.
Kamacia said c4IDEA.com is looking up to cash in on the wave of anticipated investments in the country brought about by the liberalisation of the Very Small Aperture Terminal (Vsat) technology , a move that has sparked the evolution of data networks.
Last week, for instance, saw the launch of Kenya Data Networks Limited (KDN), the latest data communications carrier in the local market.These networks are behind the phenomenal success of such technology hubs like Bangalore in India and other emerging technology areas like Cape Town in South Africa, Accra (Ghana) and Port Loius in Mauritius, according to the c4IDEA.com founder.
"They also re-assure international investors and joint-venture partners that their investments are part of a professional business community," Kamacia, who has worked in the technology world for over 10 years, said.
He went on to explain that c4IDEA.com’s prime objective is to help entrepreneurs find local and international investors for their technology-driven ventures.
By December last year, US Information Technology (IT) companies were jostling to promise customers cheaper and flexible services using technology professionals in low wage countries such as India, China and Mexico, according to the CNET News.com website.
Hewlett-Packard (HP), for example, already has several thousands of services employees in the Indian sub-continent, while computer services giant Electronic Data Systems announced its "Best Shore" programme, promising a 40 per cent increase in personnel and resources devoted to low-cost applications services centres around the world, according to the CNET report.
By 2015, a total of 3.3 million US jobs and US$136 million in wages will transfer offshore to countries such as India, Russia, China and the Philippines, according to Forrester Research.
"With local Treasury Bill rates just below two per cent, a double digit inflation and currency in circulation at Sh60 billion, the financial market appears ripe for new investment vehicles," Kamacia argues.
Kamacia said technology-driven ventures backed by solid business plans prepared by entrepreneurs and other key stakeholders will charm investors in search of better returns.
"Our second goal is to promote the establishment of business incubators or technology parks to host technology- driven ventures," Kamacia told The Financial Standard.
A business incubator is an office or factory facility that houses its tenants by giving them space on flexible terms and shared services such as meeting areas, secretariat, accounting, research computer and even production-related facilities.
They offer a range of business development services to enhance the success and growth of their tenants, and ventures located in such incubators or parks can save up to 40 per cent of their costs, said the consultant.
Through this network, c4IDEA.com is hoping to involve Kenyans living overseas as both entrepreneurs and/or investors in technology-driven business based Kenya. "As professionals working abroad, they have first hand experience of technology and should therefore be at the forefront in transferring technology to Kenya," Kamacia said.
"We aim to facilitate this process by proving the Kenyan Diaspora with a dynamic network that is ready and willing to collaborate with them."
As part of its mission, c4IDEA.com if focused on ensuring Kenya becomes an active player in the lucrative outsourcing industry. To this end, the centre has scheduled a series of seminars over the next few months on global outsourcing , business processing and contract manufacturing , for technology entrepreneurs and investors.
www.c4IDEA.com.Business
How to make your salary work hard for you
- Having full financial freedom has to do with personal financial planning.
- Figuring out where your money is going is the first step towards taking control of it.
- If overspending is an issue, figure out which categories to reduce spending and plan to start paying off credit cards
- Put the money into income generating assets, since assets earn you money and liability burns your money
- The rich don’t accumulate cash. They accumulate assets that generate cash flow for them
When most people think about future careers to choose, they are always tempted to focus only on the potential salary they can earn. Most believe a decent salary gives one financial freedom.
The banker says his current salary cannot guarantee him financial freedom.
According to Mr Kirago, majority of those who earn big salaries (like members of Parliament) always tend to spend a lot of money and eventually put themselves into a big trap of debts.
“It should be understood that there is no budget or spending plan set in stone.
Safaricom cleared to join Equity bank patent case
- On average, 5,000 clients sign up for the service every day, a report released by Renaissance Capital says.
- Through the integration of the bank’s network of over 80 branches with 17,500 M-Pesa agents, Equity is expected to increase its presence in rural areas with limited access to financial services.
- M-Kesho enables individuals to withdraw money from their bank accounts through their mobile phone handsets.
- The service also allows Equity customers to deposit money into their accounts through Safaricom’s M-Pesa agents.
- It was launched in May.
The broadband mess in Kenya - and I’m so angry
The problem rises from the differences between the Communication Commission of Kenya (CCK) and other 3G service providers. There seems to be a great cloud of varying information which hardly gets to the man on the street. The unclear issues include the following:
The Zain situation with the CCK
Though very confusing, The East African recently reported that they have only applied for a 3G licence but have not paid for it. However, some Zain insiders earlier claimed that they had paid and were in the process of testing.
Meanwhile, a couple of senior chairmen and CEOs I had the privilege of meeting with in a closed session also mentioned that they been informed that Zain had paid the fee. Every once in a while it is reported that the Zain connection knocks into 3G, and a couple of local techies have told me that they have hit 3G before both on their modems and handsets.
The Orange situation with the CCK
This is another saga that was recently clarified when Orange finally stated their position. They too find the US$25m (Sh1.9billion) 3G licence fee excessive.
The reason we have no alternative provider is because the fee is set too high. But why? Since there is no other obvious reason, short of greed, it seems to go back to two individuals and a long-term strategy by the Government.
Safaricom still dominates the market but not because of innovation. President Kibaki recently directed that number portability be executed by end of January 2010, although it now appears this will not happen until mid-2010. Worse, someone had earlier mentioned to me that even two years down the road we will still be in anticipation. I will not be surprised if this was some ambitious politician's manifesto come 2012. And even Prime Minister Raila Odinga, instead of getting down to supervisory work, which is his real job, is busy flapping his gums about the Mau Forest and ODM policies, but not about what the Government is doing wrong.
The lack of ability to criticise Safaricom in media means we cannot complain about the poor service. Yet Michael Joseph, the Safaricom CEO, has been named CEO of the Year in Kenya.
Corporate cancer
The African leadership cancer goes beyond government and into corporates. But then again, in Safaricom's case, the corporate is in bed with the Government.
As it appears, we won’t have a new 3G service provider because Bitange Ndemo, the Permanent Secretary in the Ministry of Information and Charles Njoroge, the Director General at the CCK would prefer this not to happen, and if it must, that the competitors suffer in getting it. They also are not willing to look at alternative solutions to allowing other networks because Safaricom needs protection, to keep the money flowing in. Government protection. In the next two years, voice will probably be a dead business. Data will be the goose that lays the golden eggs – so that prohibitive $25m 3G fee is, one suspects, trying to protect the data for one company.
Zain, Yu and Orange’s alternatives
• Zain, Yu and Orange need to negotiate a better rate for the 3G licence and then finance a debt repayment on behalf of the CCK to cover the excess fee Safaricom paid.
• CCK keeps the same fee and work on a debt recovery management plan where they get percentages of incomes till the fee is covered, plus interest of course. The licence can be issued for free or at a deposit, and I believe CCK would have recovered the sums within five years.
• CCK refunds Safaricom the US$ 25m and we forget 3G. That way, no-one has it and it’s an even playing field.
Orange, is the beast that Safaricom is worried about. Funny, Orange is just about to get it right, and the only reason 99 percent of the country is not with Orange, is because it is yet to discover flat billing on data. This per MB rates they keep trying to sell on a sliding scale are so confusing and people would rather not buy. Orange is the only company that does not need to be greedy and they will get all the customers. But the greed is showing. The French owners are still French, and they bite. And they are greedy. They need to ease up.
Turning our backs on Ndemo
My point is, we need to isolate and openly ignore Bitange Ndemo who we openly allow into the tech fold (as his actions on media freedoms have shown, he is not a great believer in freedom of expression). Inviting him into Skunkworks meetings and conferences and other meet ups needs to stop. He needs to get the hint. I find it sad that we allow the same person who is ruining tech in Kenya to come in.
I find it sad that we, the tech community, have not stood up as one and said Enough! But we are Kenyans, the only things we know to unite around usually revolve around entertainment and even then, not for long. We have no common goals or agendas to developing tech in Kenya, we have united common wishes and ideologies, but we are not really out there turning wishes into goals. As for Charles Njoroge, well, I guess I’m glad I don’t run into him. I might say some unhappy words.
I hate the fact that my job now involves spending more time dealing with politics and struggling to get connections to work rather than working on projects. A good 80 per cent of my productive time is wasted because of these two individuals and I am getting fed up with losing ideas and time because of all this rubbish. So let’s begin showing our outrage by boycotting these two.
Phone firms say rivalry rules still not level
Micro-financier sets up shop in western Kenya
Mr. Dan Awendo, InvesteQ Capital CEO (right) receiving an award. Photo/FILE
Scramble for small and medium enterprises by financial institutions has intensified in Western Kenya with the latest entry of a new player.
BECOMING ASSERTIVE IS MORE THAN FINDING THE RIGHT WORDS TO SAY
“Blockers”
I badly need this person’s approval.
I must never hurt anyone’s feelings.
I’d be a selfish person if I asked for what I want.
I couldn’t stand any scenes.
“Helpers
I would like this person's approval, but I could live without it.
It is unfortunate that someone’s feelings may be mildly hurt.
It is part of the Judeo-Christian ethic to think of myself as well as others.
While it would not be pleasant to have a confrontation, I could certainly stand it.
Kenya’s Constitution Passage May Draw Investment
Shopping takes a rest as Kenyans go out to vote
Mr Vimal Shah former chairman of the Kenya Association of Manufacturers says employers must give their staff time off to vote.
Most businesses are closed Wednesday across the country as Kenyans decide on the fate of the proposed new constitution.
High turnout for Kenyan constitution referendum
Kenyans voted in droves in a referendum on a new constitution Wednesday, a poll seen as a test of democracy after disputed 2007 elections and one that could reshape the politics of east Africa's largest economy.
The constitutional changes are seen as important to avoid a repeat of the post-election tribal bloodshed in early 2008 that killed 1,300 people and took the country of about 40 million people to the brink of anarchy.They address the corruption, political patronage, land grabbing and tribalism which have plagued Kenya since it won independence in 1963. The changes allow for greater checks on presidential powers, more devolution to grassroots administrations and an increase in civil liberties.
There were long queues at polling stations across the country, especially in the Rift Valley centres of Eldoret and Nakuru that were at the epicentre of the post-election violence.
Most Kenyans are expected to vote in favour of the new constitution, according to surveys. If the law fails, Kenya would revert to the current constitution bequeathed by former colonial power Britain.
William Ruto, a cabinet minister based in the Rift Valley who is leading "No" campaigners angry with clauses related to land ownership, said he would accept the outcome.
"This is a historic moment in our country and I'm sure Kenyans will make the right decision," he told reporters in his constituency. "Everyone has an obligation to accept the decision of the people of Kenya."
A previous attempt to change the constitution through a referendum in 2005 failed. To be adopted, the law requires a majority of 50 percent plus one vote of the ballot cast nationally and at least 25 percent of the votes in five of Kenya's eight provinces.
http://af.reuters.com/article/worldNews/idAFTRE6730EN20100804?pageNumber=1&virtualBrandChannel=0
When is the best time to invest?
If you can’t describe in a few words what the company does, don’t invest in it.
You don’t have to know how to value all businesses.
Research. Buying stocks also requires thorough investigation of the company in which you want to invest.
What you are getting for your investment, whether buying or selling.
You will not always get it right in investments and could experience losses.
Survey finds managers at a crossroads with young workers
Are you disappointed?
Here is something neat to ponder during those times, though. When doing battle with discouraged feelings, take a look at this report and reflect on this man’s record of failure. It is a testament to how human beings can learn and grow and win despite the losses and defeats.
imagine...
Failed in business in 1831
Defeated for legislature in 1832
Failed in business again in 1833
Elected to legislature in 1834
Sweetheart died in 1835
Nervous breakdown in 1836
Defeated for speaker in 1838
Defeated for land officer in 1843
Defeated for congress in 1843
Elected to congress in 1846
Defeated for re-election in 1848
Defeated for senate in 1855
Defeated for vice president in 1856
Defeated for senate in 1858
Elected President in 1860
Who was he?
He was a simple, uneducated, country boy who refused to allow his uncongenial circumstances to stop him. He refused to be a victim. He refused to accept failure. He refused to listen to people who told him he was crazy. He refused to stay down when he felt like nothing was going his way.
Simply put, he picked himself up no matter what and kept on going after his dream. He educated himself and did whatever it took to keep moving in the direction of his passions.
Who was he? Abraham Lincoln.
If you reflect back on your life, you can find patterns of the times you grew the most. Many of those times were probably a result of some kind of previous ‘failure,’ maybe even a series of them.
Remember: children don’t fail when they are learning to walk. They fall down over and over again. It is the falling that teaches them and strengthens them.
Each failure is a learning experience. And the faster people pick themselves up, reflect on the past occurrence and go again, the faster they can achieve their goals and dreams.
So with this in mind, choose the one thing that may not be going exactly as you wish right now and do one thing to move you closer to achieving the result you want. And remember, life is about learning and growing.
*Key Points To Consider: We can choose to either see adversity and times of challenge as life simply trying to beat us down, or we can make the decision to look beyond that simple outlook and focus instead on one that will serve us — one that says, the challenges we are experiencing are meant to allow us the opportunity to grow in some way — to emerge stronger, and better prepared for some eventual success that will be ours in the future.
Two very different ways to see things — not easy to do, but one will keep you stuck, while the other will serve you and allow you to become better for having faced it and ultimately overcome whatever challenge life threw at you. That my friend is worth considering! Here’s wishing you much success. Remember, it’s your life, LIVE BIG!
Young Kenyans vying for the Top Position
As an advantage, the young CEOs have age on their side and plenty of time to make mistakes, learn and move on to the next level of the business. “Often they try to reinvent the wheel, which disrupts things and makes them scary. Having energy and vision doesn’t set up a business,” says Mr Devani.
Moving Youth into Action
This programme has managed to tap the expertise from local and foreign volunteers who help streamline the programme’s agenda in schools, hospitals and other institutions
visit http://www.parentsafrica.com/ for more information.
Kazi Kwa Vijana Initiative
The youth fund now is set to be raised to 5billion over the next three years. The youth enterprise development fund has so far financed more than 65,000youths across the country, and created 200,000 job.Also in addition there is the women enterprise fund, currently 1.2billion is currently set aside for the fund. 92,000 women has already been disbursted with 682million, and still an additional 500million is to be added to raise the total available for women to 1.7billion.
The challenge of being an ICT entrepreneur
The Information and Communication Technology (ICT) sector has been one of the key contributors to the impressive growth performance in Africa over the last decade. To sustain this growth momentum, it is imperative that African governments, besides fostering peace and stability, create an environment that would be conducive to the growth and development of ICT entrepreneurs and nurturing young talents similar to the Silicon Valleys in India, United States, Israel and other countries. Recognising the economic potential of ICTs for Small and Medium-Sized Enterprises (SMEs), they should be assisted in increasing their competitiveness by streamlining administrative procedures, facilitating their access to capital and enhancing their capacity to participate in ICT-related projects. An example would be to offer incentives in form of tax rebates to ICT entrepreneurs who export their goods or services out of the country, inorder to encourage export of ICT services.
Private equity always expensive
Michael Macharia, founder & Group CEO, Seven Seas Technologies (SST), the top local ICT integrator and provider of integrated business and technology solutions, says today the only source of capital is private equity or loans from commercial banks which are always expensive and hence it is time the Government invested in a pool of funds to support ICT entrepreneurs in form of Government private equity either by teaming up with private quity firms that are well established, who would then manage the fund and also guide and mentor the enterpreneurs in their Boards to ensure proper deployment and utilization of the funds for growth .
“Entrepreneurs would be encouraged to develop products for export if, for instance, the Government offers them loans which can be written off later and tax rebates on the revenues generated from exports. Countries like China and the Philippines are offering 10-year tax holidays to their IT companies. This way, Kenya can become a regional ICT hub”, Macharia says, adding: “As an ICT company, our largest overhead cost is the people element of our business in terms of salaries, travel and training. If these people develop and offer unique products and services to the regional and international market, then we should qualify to get rebates!.. Otherwise what motivation do we have to innovate and be the next Silicon Valley beyond personal sheer determination and will?” Access to capital remains a major constraint
While appreciating that Kenyan entrepreneurs have great ideas with more young talents waiting to be nurtured, Macharia says access to capital remains a major constraint. Arguably one of the most successful ICT entrepreneurs in the region, Macharia, 34, ventured into business at the age of 24 using his own capital, later bringing on board a venture capitalist and evenutally a leading private equity firm and has since transformed the SST group into a billion shilling plus business.
Macharia cites the Indian ICT industry that has witnessed excellent growth in the past two decades. Capitalizing on its advantages of talent pool, lower cost of operation and the innovative remote delivery model, India has established itself as a global leader in the ICT sector.
Collaboration fostered between new innovation destinations
Today, India is clearly acknowledged as the global services hub. He adds the foremost implication of innovations in the India ICT space was the collaboration that it fostered between the new innovation destinations like US, China and Israel. Between countries, there are lots of collaborative efforts towards raising funds to invest in state-of-the-art technology companies that will benefit both the countries. This leads to the development of the entire innovation ecosystem comprising of entrepreneurs, high-tech companies, startups and possible buyers .To achieve the same they created a culture or innovation and an ecosystem to nurture and encourage entrepreneurs. The Government, industry, institutes, investors and other stakeholders came together to create such an ecosystem.
“In Kenya, if we foster and encourage a culture of innovation and entrepreneurship, we could enable global competitiveness and equitable growth a reality in the ICT industry and other related Industry sectors”, Macharia adds.
Bitange Ndemo, Kenya’s Information and Communications Permanent Secretary concurs: “The speed of technological changes always is a problem in developing countries where capital is scarce. It is often very difficult to catch up when enterprises are undercapitalised with less returns that take far too long to achieve the pay back before technology changes.”
Ndemo agrees that partnerships are necessary in order to inject optimal resources that can assure better returns and a shorter pay back period.
“One of the challenges we face as entrepreneurs is the acceptance of your own product in the market. The other challenge is the time it takes to be accepted as a successful entrepreneur”, Macharia observes.
Not enough role models in the market
Then there are also historical challenges. According to Macharia, there are not enough role models in the market or there is little or no effort given by the media to showcase such success stories .The enterprenuers themselves also need to make an effort to showcase their successes.
Moses Kemibaro, Business Development Director and co-founder of Dotsavvy Limited, shares similar sentiments.
“By far the hardest challenge when getting started is funding. Most ICT entrepreneurs in Kenya and regionally normally have to start using their own savings as well as funds from friends and families. This is how we started. We also aggressively pursued business when we started to keep moving and asked for referrals all the time. Networking was also key by looking for business everywhere - you would be amazed that business is indeed everywhere if you network a lot and ask for it”, Kemibaro says.
According to him, another challenge is that of building brand awareness and visibility for your business - being unknown and unproven makes securing business really hard.
Competitive poaching is commonplace
“There are many challenges. The beginning is the hardest! Cash flow is by far the biggest one – ensuring you get paid is absolutely essential for the business to keep running. Securing and maintaining top notch talent is another - employees leave for better pay and competitive poaching is commonplace in ICT businesses. Establishing and maintaining good business practices and processes is another. I find that lately innovation in terms of offerings to be challenging since there is so much competition and you have to stay ahead of the curve to remain relevant when competitors are trying to win your customers.”
Inappropriate curriculum
Timothy Waema, Associate Professor, University of Nairobi’s School of Computing and Informatics, says inappriate curriculum remains a major challenge.
“The Computer Science/IT curriculum does not have adequate business courses while the Business curriculum does not have adequate IT/computer science courses. There is also lack of Government policy on incentives for ICT entrepreneurs, e.g. software developers or IT consultants. Then there is the widespread perception among university students that they are being trained to get a good-paying job”.
All the 7 public universities, more than 10 of the newly created university colleges and over 14 private universities offer a degree in computer science, IT or equivalent. They in total have a total enrolment of over 2,000 CSs/IT students and producing over 500 graduates year to year. This excludes the Diploma graduates. In addition, there are very many business schools that have Information Systems as a specialization - over 30 academic units train in business studies or related disciplines (e.g. economics) with some IT specialization. This is where other entrepreneurs come from.
“That is what universities are doing. Whether these are enterpreneurs or not is another discussion, which will involve examination of curriculum. But suffice it to say that anecdotal evidence shows that fresh graduates are increasingly creating their own companies and running them”, Waema says.
Challenges are surmountable
Though challenges abound, they are surmountable. According to Macharia, one of the ways of overcoming the challenges is to create an incubation platform that is sustainable. One of the reasons behind SST Group’s success has been its credibility in the development of local talent.
“We have about 70-80 percent talent from local universities and polytechnics. We have a very clear recruitment programme in which we hire staff and train them, before eventually giving them proper career roadmaps and certification”, Macharia offers. Again retention is always a challenge .
With a young workforce, companies face the challenge of meeting expectations in a market where talent is in the driving seat. The biggest problem that brings about talent shortages is the increasing gap between what universities provide and what the industry needs. So all companies in need of the talent should build close relationships with these institutions to help build a pipeline of skilled employees that can fill talent gaps quickly and cost effectively .
Knowledge 4 Life
“At SST we have created a platform that allows this kind of training to be available to those who need it. That is why we came up with the concept ‘Knowledge 4 life’. Knowledge 4 life is an initiative available on the social media networks too that allows us to train pre-screened university students when they are on holidays or weekends at our training centre for free”, Macharia says.
“We use our own already highly trained, experienced and specialised experts who we recruited from the same universities to train and mentor them. We then team up with corporates, integrators and competitors who are in need of these resources. In that way, we hope to have a vetted pool of staff available for the whole ecosystem and the cost of labour is maintained at realistic levels”.
SST came up with the idea of recruiting students after realising that the labour costs in the open market are exorbitant while the relevant supply is not available. While acknowledging that staff retention remains a big challenge as employees leave for greener pastures, Macharia says he works closely with the company’s Chief Talent Officer who devotes considerable time in talent management because talent is key to the company’s success, not to mention that great talent is willing to work for a company if it has a great and inspiring vision they can relate to, and a clear employee value proposition.
Share options for staff
“We have come up with share options for our staff to enable them own equity and create long term view of wealth creation. We see that as a way to keep them focused on the business and long term objectives rather than short term benefits .It does not mean we dont encourage the talent to leave and see what the world has to offer but we always leave the door open for them to return and this happened in several cases and they return with much more knowledge and experience”, Macharia offers.
The challenge, Macharia says, is to ensure that the company gets enough projects to keep talent motivated since most large organisations including government are risk averse to local organisations in terms of delivering complex projects .
“We, however, have come to understand this view and overcome it by stragetically teaming up with global delivery partners where we insist to be part of the team deploying projects so we can get the experience. In a recent case, we had an exchange programme where our staff were based in Portugal for a year to shadow and learn from the more experienced companies as we worked on a very strategic project for one of our key customers . The customers was happy with the arrangement and it has worked quite well for all parties.”
Indeed, the challenges facing ICT entrepreneurs are numerous. However, Kemibaro, who has been an entrepreneur for seven years, says in terms of beating or managing challenges, it requires first and foremost an unrelenting tenacity to build your dream - even when you do not have money to fuel your car or pay your rent.
“This is the key to being successful in the face of entrepreneurial challenges. Thereafter you can then engage strategies and tactics that will then keep you going. For cash flow, making sure services are delivered on time and quality is key. It is also important to hire competent team members who can deliver to client expectations. Sometimes it’s not just a better salary that keeps staff but other motivators like a good working environment and work-related travel for instance”, Kemibaro observes, adding: “I think branding is a key differentiator for business development as is having a good customer portfolio and testimonials that ensure you can get the job done. Another key factor is having technology that gives you an edge in the business market as well as business processes that add value across the board.”
Strong brand a powerful magnet
Macharia concurs with Kemibaro that a strong brand is a powerful magnet for potential employees and talent retention.
“As enterprenuers, we dont spend money and enough time on the image our companies project and clarity in what we stand for. Nurturing loyalty to the company’s brand and values is an increasinly important factor in talent attraction and retention since the fundamental backbone of our business is talent. And as SST continues moving up the value chain in Application Integration ,consulting and Outsourcing services where margins are more sustainable ,people are the number one priority.”
Sharing his experience with CIO East Africa, Macharia says SST was incorporated ten years ago and has a staff complement of 90 globally, with the number increasing by 25 percent every year. Besides Kenya, the company has branches in Uganda, Ethiopia and project offices in Rwanda. The company has undertaken significant and critical projects for some of the largest corparations, government institutions in the region and with a key focus in establishing some deals in Nigeria this year .
“Today we are a billion Shillings Plus business, we used our own sweat capital at the start of this business. It was a major sacrifice but at 24 years what did I have to lose ?. I was fortunate to meet a venture capitalist, by the name James Gachui, who later became a great mentor, and invested in the business after 3 years without looking at any balance sheet. Both our companies took a business trip to India and he was inspired by the energy and vision I had for the business and industry. Eighteen months ago, we raised money through Aureos Capital, a global private equity firm with offices in Kenya. The Private equity investors coming on board have assisted us grow and bring a high level of financial reporting discipline required for enterprenual business to scale and go public”.
Macharia is upbeat about the future of the company.
“Our dream is to really create a pan-African ICT organisation through collaborative synergy brought together by private equity fund with their other strategic investments in other ICT companies in South Africa and Nigeria”, says an upbeat Macharia, adding: “We want to become the biggest outsourcing and application integration business in this market. “Our destiny is simple. We want to be a pan-African organisation delivering IT services in the consulting, applications and infrastructure outsourcing arena. In my mind I am clear that we want to be efficient, more agile, using our own local skills utilizing a consistent geographic neutral delivery plaform and our own IP and I am extremely bullish we will achieve this through strategic partnerships, talent management and gradually shifting from a‘box’ to a service oriented organisation, hence our positioning statement “Service Excellence Delivered.”
Incubation arm to nurture entrepreneurship
The company is in the process creating an incubation arm to nature entrepreneurship and innovation within the organisation .
“In two to three years, we’ll have gone IPO or a synergystic merger or acquisition with a global organisation. We’ll look for organisations that share a common vision with us”.
Macharia says one issue that needs to be addressed is the need to adopt quality frameworks in the region.
“We don’t have standards. I would say the standards of ICT are controlled by vendors. We need to have standards, like those of engineering where all technological courses have a standard qualification. Just like in other global markets, we need to harmonise standards in the region in terms of software development, infratsructure and security management. Some of the standards include and not limited to (CMMI, ITIL , ISO ,PMI ), but these will have to be driven by customers and the organisations like the Kenya ICT Board . They have to insist on a level of certification and competence and in turn the local companies will sharpen their internal delivery process in order to compete at a global leval .”
BPOs collapse in quick succession
It is the lack of standards that is partly to blame for the collapse of BPOs in quick succession. According to Kemibaro, Kenya is relatively unknown and untrusted as a BPO destination. The firms in this sector have to discount services heavily and do not have the credibility to access key accounts directly - instead working through intermediaries. Also, until the high speed cables arrived, bandwidth has been too expensive and unreliable so services being offered could not be done so efficiently or profitably. There is also the issue of service delivery - Kenya is relatively new to BPO work so the investment alone required to train and create high standards as well as processes is high - its a steep and expensive learning curve.
Waema says that while the collapse is expected with all start-ups, we still do not have an appropriate strategy and support to encourage growth rather than death of BPOs.
According to Ndemo, the problem with BPOs is less than optimal investment in the sector.
“We plan to locate them in one area where resources can be optimised and each can grow. You need at least a 250 seat capacity to succeed yet most Kenyan enterprises have less than 50 seats”.
Regional ICT hub
Despite teething problems, Kenya still has the potential of becoming a regional ICT hub.
“Like with banking, Kenya can become a regional ICT hub. Most of the big banks are now in Kenya. As for ICT, Kenya should tap its human resource and encourage local investors. The Government must be seen as a high adopter of technology and have the right incentives to make people invest”, Macharia observes.
Dotsavvy’s Kemibaro sees the need to have centres of excellence for training and service delivery.
“Strategic partnerships with international businesses and countries who have achieved what we are trying to do is key. We also need to disconnect ICT services as meaning BPO - there are many ICT niches that Kenya can be successful at and not just BPO. We, for instance, export our web services to clients in the US, Ireland, Zambia, Tanzania and Uganda. Imagine the potential of ICT from this perspective - every Kenyan ICT business could be a global business from right here in Kenya even if its a small firm”, Kemibaro observes.
But while acknowledging that the Government has done most of what needs to be done in the ICT sector, Ndemo says, “we need to scale up the transport and energy sectors which impacts on what we do in the ICT sector”.
On his part, Waema says the Government should develop solid and quality infrastructure, take talent development seriously and prioritize it, create an enabling environment - especially political, policy, regulatory and institutional and have a high level leadership and championship of ICT in government that is cascaded at all levels of Government.
And therein lies the challenges and the opportunities for enterprenuers for Vision 2030.
“There needs to be much more marketing at Government level through Public-Private Partnerships (PPP). This is already one of the reasons the BPO sector has challenges - there is a lot of work to be done and 2030 is just around the corner. But the process has begun and it’s getting better everyday. We can make it happen but so much more effort is needed right here and now”, Kemibaro observes.
Macharia agrees.
“In his Jamhuri day speech, President Mwai Kibaki made reference to technology, mentioning about the digitisation of court and land registries. This is very encouraging as technology can be used to eliminate corruption. These are great strides and opportiunities for the local entrepreneurs to rise up to the challenge. We plan to play heavily in this sector. The government is always the largest spender”, Macharia says.
He further adds that a key learning that has always motivated him is Peter Drucker’s ‘The entrepreneur always searches for change, responds to it, and exploits it as an opportunity’.
Overall, the future of ICT looks bright in the region.
“There are so many prospects that it’s hard to tell. BPO has already been seen as key for Kenya and the region. But what about KPO? Not much has been done in this area (yet). There are many KPO prospects for the region for professional services. In many cases, KPO requires far less resources to set-up than an BPO business. As a region, it would seem that the rest of the world has run off with most of the opportunities but consider Ushahidi which was delevloped in Kenya for crisis reporting and is now a global phenomenon. There are many success stories waiting to happen”, Kemibaro says.
According to him, we need more innovation centres for ICT as well as funding for good ideas.
“We need to improve industry standards and practices. We need to tell our children that being a lawyer or a doctor is not the only profession worth having and that they can make a living as techies doing software and animation. There is a very very broad scope for the future in the region”.
On his part Ndemo says Kenya will soon be as competitive as India or the Philipines.
“We shall soon be leaders in content production”, Ndemo enthuses.
As part of Vision 2030, the Government is looking for appropriate facility to develop incubation centres for ICT young entrepreneurs. This facility will be classified as an Export Processing Zone (EPZ) for the entrepreneurs to take advantage of the benefits in such a location. The Government is also developing a Special Economic Zone (SEZ) that will have far greater benefits that before and will also embark on aggressive capacity building programme.
Young Kenyan entrepreneur finds success in sunflower oil business
It is 2.30 pm, the sun is blazing hot in Makutano village, Makueni District – about 80 miles from Nairobi. Kiilu has his white shirt and hands greased in oil, beads of sweat cover his face as he inspects the mammoth oil storage tank.
After what seems like eternity, he retreats to the front office where he is setting a mini shop for retailing his pure oil named Hafya. But what would make a young man, born and raised in the city, to retreat into the village? “I loved discussing business plans with my friends and family [ and it was during such a moment] when the idea of sunflower processing came to mind,” Kiilu says when he settles for the interview. His friends were against the idea partly because it was not “youthful” or attractive. “But my old man played a very big role in this. He encouraged me,” notes Kiilu.
He explains, “I just decided to shut out the negative voices and go for what my heart craved for. Life without risks has no romance.” He was in his third year at the Nairobi University in 2007 studying electrical and information engineering – that he started the project with the support of his father.
But why would Kiilu opt for the village? “It was about cutting costs, number one. It would have been very costly to set up in Nairobi in terms of renting premises and other factors. But again I also wanted to offer some employment to my people in the village.”
There were obstacles to grapple with. Despite not being far from the nearest electricity source, KPLC took 10 months after his application to connect power to his business location.
“Getting sunflower seeds for pressing was a hustle, especially after the post-election violence, just soon after the work had begun. We had difficulty getting seeds from Western Kenya,” Kiilu says. Western Kenya was the worst hit during the post-election violence of 2007 ,so he decided to source seeds from Mombasa and Oloi Toktok.
An engineer himself, Kiilu has been able to cut costs by fixing electrical and other technical aspects of the plant himself. He diagnoses mechanical problems on site and repairs them as they arise.
Extracting oil from sunflower seeds is a technical and tedious process. Referred to as oil pressing, the extraction process begins with the mechanical expulsion of oil from the seeds. This initial process gives out an end product of unrefined oil known as ‘cake’. The ‘cake’ is transferred to a settling tank where decantation – heating of the oil to do away with particles – is done before the partially refined oil is relocated to a storage tank. Filtering is then done to remove pulpy invisible dust, in a procedure referred to us ‘rooting’. Lastly, the oil is refined before it’s packed in varying quantities.
To do this effectively, Kiilu says that he had to start small and use his profits to make improvements and get other necessary machines. For one to successfully set up a pressing firm, an oil press, vacuum cleaners, refiner, settling tanks, food storage tanks, bottling line and shrink-wrapping machine are mandatory.
Kiilu currently packs 500ml retailing for Kshs 105 ($1.4), 1 litre at Kshs 200 ($2.6), 5 litres at Kshs 850($11.3), and 20 litres at Kshs 3,400 ($43.3). The waste product is a protein-rich substance sold to animal feed firms.
The road to success, he notes, has been bumpy and even now, Kiilu still struggles to push the product to the end market. Sunflower seed prices have since gone up, and the cost of production continues to skyrocket.
But again, as he says, failure to take risks is failure to enjoy the romance of life!
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STARTING A BUSINESS: THE IDEA PHASE
You know you want to start a business, but what do you do next? Here's how to find the perfect idea for your business.
Many people believe starting a business is a mysterious process. They know they want to start a business, but they don't know the first steps to take. In this chapter, you're going to find out how to get an idea for a business--how you figure out exactly what it is you want to do and then how to take action on it.
But before we get started, let's clear up one point: People always wonder if this is a good time to start their business idea. The fact is, there's really never a bad time to launch a business. It's obvious why it's smart to launch in strong economic times. People have money and are looking for ways to spend it. But launching in tough or uncertain economic times can be just as smart. If you do your homework, presumably there's a need for the business you're starting. Because many people are reluctant to launch in tough times, your new business has a better chance of getting noticed. And, depending on your idea, in a down economy there is often equipment (or even entire businesses!) for sale at bargain prices.
Everyone has his or her own roadblock, something that prevents them from taking that crucial first step. Most people are afraid to start; they may fear the unknown or failure, or even success. Others find starting something overwhelming in the mistaken belief they have to start from scratch. They think they have to come up with something that no one has ever done before--a new invention, a unique service. In other words, they think they have to reinvent the wheel.
But unless you're a technological genius--another Bill Gates or Steve Jobs--trying to reinvent the wheel is a big waste of time. For most people starting a business, the issue should not be coming up with something so unique that no one has ever heard of it but instead answering the questions: "How can I improve on this?" or "Can I do this better or differently from the other guy doing it over there?" Or simply, "Is there market share not being served that makes room for another business in this category?"
Get the Juices Flowing
How do you start the idea process? First, take out a sheet of paper and across the top write "Things About Me." List five to seven things about yourself--things you like to do or that you're really good at, personal things (we'll get to your work life in a minute). Your list might include: "I'm really good with people, I love kids, I love to read, I love computers, I love numbers, I'm good at coming up with marketing concepts, I'm a problem solver." Just write down whatever comes to your mind; it doesn't need to make sense. Once you have your list, number the items down one side of the paper.
On the other side of the paper, list things that you don't think you're good at or you don't like to do. Maybe you're really good at marketing concepts, but you don't like to meet people or you're really not that fond of kids or you don't like to do public speaking or you don't want to travel. Don't overthink it; just write down your thoughts. When you're finished, ask yourself: "If there were three to five products or services that would make my personal life better, what would they be?" This is your personal life as a man, woman, father, husband, mother, wife, parent, grandparent--whatever your situation may be. Determine what products or services would make your life easier or happier, make you more productive or efficient, or simply give you more time.
Next, ask yourself the same question about your business life. Examine what you like and dislike about your work life as well as what traits people like and dislike about you. Finally, ask yourself why you're seeking to start a business in the first place. Then, when you're done, look for a pattern to emerge (i.e., whether there's a need for a business doing one of the things you like or are good at).
They Delivered
Here's a business startup story that's a great example of seeing a need and filling it. Entrepreneur magazine is located in Irvine, California, a planned community. Many years ago, there weren't many fast-food restaurants in the business area. Most were across town, where the neighborhoods were. Two young men in Irvine found this lunch situation very frustrating. There weren't many affordable choices. Sure, there were some food courts located in strip centers, but the parking lots were really small and the wait was horrendous.
One day, as they were lamenting their lunch problem, one of them said, "Wouldn't it be great if we could get some good food delivered?" The proverbial light bulb went on! Then they did what many people don't do--they did something about their idea. Coincidentally, they purchased one of Entrepreneur's business startup guides and started a restaurant delivery business.
To date, their business has served more than 15 million people! It's neither a complicated business nor an original one. Their competition has gotten stiffer, and yet they're doing phenomenally well. And it all began because they listened to their own frustrations and decided to do something about them. Little did they know that research cites the shrinking lunch hour as one of the biggest complaints by American workers. Some only get 30 minutes, making it nearly impossible to get out, get lunch and get back on time. So while these young entrepreneurs initially thought they were responding to a personal need in their local area, they actually struck a universal chord.
That is one way to get ideas--listening to your own (or your co-workers', family's or neighbors') frustrations. The opportunities are all there; you just need to search them out. If your brain is always set in idea mode, then many ideas may come from just looking around or reading. For instance, if you had read an article about the shrinking lunch hour, and if you were thinking entrepreneurially, you would say "Wow, maybe there's an opportunity there for me to do something. I should start researching it."
Inspiring Moments
Inspiration can be anywhere. Here's another classic startup story: Ever get charged a fee for returning a video late? Bet you didn't do anything about it. Well, when Reed Hastings got a whopping $40 late charge, instead of getting mad, he got inspired. Hastings wondered "How come movie rentals don't work like a health club, where, whether you use it a lot or a little, you get charged the same?" From this thought, Netflix.com, an online DVD rental service, was born. From its start in 1999, Netflix has grown into a big business with revenues topping $1.3 billion.
Getting an idea can be as simple as keeping your eyes peeled for the latest hot businesses; they crop up all the time. Many local entrepreneurs made tons of money bringing the Starbucks coffeehouse concept to their hometowns and then expanding from there. Take Minneapolis-based Caribou Coffee. The founders had what they describe as an "aha moment" in 1990, and two years later launched what is now the nation's second-largest company-owned gourmet coffeehouse chain. Other coffee entrepreneurs have chosen to stay local.
And don't overlook the tried and true. Hot businesses often go through cycles. Take gardening. For the last few years gardening products and supplies have been all the rage, but you wouldn't consider gardening a 21st century business.
In other words, you can take any idea and customize it to the times and your community. Add your own creativity to any concept. In fact, customizing a concept isn't a choice; it's a necessity if you want your business to be successful. You can't just take an idea, plop it down and say "OK, this is it." Outside of a McDonald's, Subway or other major franchise concept, there are very few businesses that work with a one-size-fits-all approach.
One of the best ways to determine whether your idea will succeed in your community is to talk to people you know. If it's a business idea, talk to co-workers and colleagues. Run personal ideas by your family or neighbors. Don't be afraid of people stealing your idea. It's just not likely. Just discuss the general concept; you don't need to spill all the details.
Just Do It!
Hopefully by now, the process of determining what business is right for you has at least been somewhat demystified. Understand that business startup isn't rocket science. No, it isn't easy to begin a business, but it's not as complicated or as scary as many people think, either. It's a step-by-step, common-sense procedure. So take it a step at a time. First step: Figure out what you want to do. Once you have the idea, talk to people to find out what they think. Ask "Would you buy and/or use this, and how much would you pay?"
Understand that many people around you won't encourage you (some will even discourage you) to pursue your entrepreneurial journey. Some will tell you they have your best interests at heart; they just want you to see the reality of the situation. Some will envy your courage; others will resent you for having the guts to actually do something. You can't allow these naysayers to dissuade you, to stop your journey before it even begins.
In fact, once you get an idea for a business, what's the most important trait you need as an entrepreneur? Perseverance. When you set out to launch your business, you'll be told "no" more times than you've ever been told before. You can't take it personally; you've got to get beyond the "no" and move on to the next person--because eventually, you're going to get to a "yes."
One of the most common warnings you'll hear is about the risk. Everyone will tell you it's risky to start your own business. Sure, starting a business is risky, but what in life isn't? Plus, there's a difference between foolish risks and calculated ones. If you carefully consider what you're doing, get help when you need it, and never stop asking questions, you can mitigate your risk.
You can't allow the specter of risk to stop you from going forward. Ask yourself "What am I really risking?" And assess the risk. What are you giving up? What will you lose if things don't work out? Don't risk what you can't afford. Don't risk your home, your family or your health. Ask yourself "If this doesn't work, will I be worse off than I am now?" If all you have to lose is some time, energy and money, then the risk is likely worth it.
Determining what you want to do is only the first step. You've still got a lot of homework to do, a lot of research in front of you.
HOW TO START A BUSINESS FROM SCRATCH
Are you driven to create the new business that you have been thinking about or are you just bored with your job and think that a new business will be less work?
Okay, so you have a great idea for a business start-up, but how far are you willing to go to make that idea for your new business into a money maker as opposed to a dream?
There are many questions that you have to ask yourself when you decide to Start your own business. You have to be totally committed to the idea and willing to work through any problems. If you think that your startup small business is going to be easy, think again. It is difficult, but rewarding at the same time. You have to be prepared to meet any and all challenges that lie ahead or your business will not be a success.
When you have your own small business, expect to work hard and long hours to get your business going. You will be on your own, without anyone holding your hand along the way. The profit that you expect to make may very well be in the future as most businesses do not turn a profit in the first year. But, if you are strong willed and determined to succeed in your business, you will be successful.
Running your own business start-up is not only financially rewarding, but personally gratifying. You are working for yourself, to make yourself rich instead of working to make someone else money. Those who are the most successful in the United States are those who have an entrepreneurial spirit. There is an old saying – “You never get rich working for someone else.” This is true. If you want to be truly successful, you have to have the gut to start up your own business, but be prepared to take on the challenges as well as reap the rewards.
Commitment is key to being successful in your own business. Before you start looking for business finance, be sure that you are totally committed to success. You need to be committed and passionate about your business idea and be willing to give it most of your time. You should start a business that you love, that you will want to continue to work on because you believe in the idea and the need for the business. Remember – if you are doing something that you like, you will never really work a day in your life. Those who succeed in their own business love the business that they are in and enjoy the work that it takes to build the business idea into reality.
Before you start your own business, ask yourself these questions:
- - Can you put in the time it will take to make your business successful?
- - Are you able to take on the challenges of a new business?
- - Do you have people who will stand behind you with your new business, such as family and friends?
- - Take this short quiz to see if you are the entrepreneurial type.
- - Get a hold of potential clients or customers and talk about the business to determine their interest.
- - Do a marketing study such as offering sample products or services on a trial basis to see the general interest in your business. .
- - Research your competitor’s businesses so that you can better understand your own business prospects – learn their strengths and weaknesses and see how you
can capitalize on strengths and eliminate the weaknesses in your own business.
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